Branding a super talent.

Young Athena, a singer-songwriter hailing from London, UK, possesses the exceptional talent and is skilled in singing, rapping, and creating a wide variety of music. Her brand is centred around promoting “female empowerment that is inclusive for all,” which is evident in every aspect of the brand we’ve created.

Branding a super talent. 

Young Athena, a singer-songwriter hailing from London, UK, possesses the exceptional talent and is skilled in singing, rapping, and creating a wide variety of music. Her brand is centred around promoting “female empowerment that is inclusive for all,” which is evident in every aspect of the brand we’ve created.

Branding a super talent.  

Young Athena, a singer-songwriter hailing from London, UK, possesses the exceptional talent and is skilled in singing, rapping, and creating a wide variety of music. Her brand is centred around promoting “female empowerment that is inclusive for all,” which is evident in every aspect of the brand we’ve created.

Logo & typeface. 

Logotype considerations: attitude, sass, dynamic, feminine encapsulating Young Athena’s core brand values. Typefaces: funky, contemporary, works onscreen and in print as a header.

Logotype & typeface.

Logotype considerations: attitude, sass, dynamic, feminine encapsulating Young Athena’s core brand values. Typefaces: funky, contemporary, works onscreen and in print as a header.

Logotype & typeface.

Logotype considerations: attitude, sass, dynamic, feminine encapsulating Young Athena’s core brand values. Typefaces: funky, contemporary, works onscreen and in print as a header.

Digital. 

Young Athena, takes great pride in utilizing emerging technologies to express her creativity and produce art. The YA brand provides support for these emerging technologies, establishing a visual framework that can effectively showcase creativity and present it in the best possible manner.

Digital.

Young Athena, takes great pride in utilizing emerging technologies to express her creativity and produce art. The YA brand provides support for these emerging technologies, establishing a visual framework that can effectively showcase creativity and present it in the best possible manner.

Digital.

Young Athena, takes great pride in utilizing emerging technologies to express her creativity and produce art. The YA brand provides support for these emerging technologies, establishing a visual framework that can effectively showcase creativity and present it in the best possible manner. 

Cover Artwork. 

Young Athena’s expression incorporates cover artwork as a significant aspect, and her visual appearance stands out from that of other recording artists due to the utilization of a distinct brand colour palette and a bold image system that represents the concept of the song.

Cover Artwork.

Young Athena’s expression incorporates cover artwork as a significant aspect, and her visual appearance stands out from that of other recording artists due to the utilization of a distinct brand colour palette and a bold image system that represents the concept of the song.

Cover Artwork.

Young Athena’s expression incorporates cover artwork as a significant aspect, and her visual appearance stands out from that of other recording artists due to the utilization of a distinct brand colour palette and a bold image system that represents the concept of the song.

Merch, art & accessories.

Young Athena’s brand must include various forms of her artistry and expand her product lines to create exceptional products that her fan base can consume and enjoy worldwide. This will empower her audience with her core message of “female empowerment music that all can take from”, making it an essential requirement for her brand.

Merch, art & accessories.

Young Athena’s brand must include various forms of her artistry and expand her product lines to create exceptional products that her fan base can consume and enjoy worldwide. This will empower her audience with her core message of “female empowerment music that all can take from”, making it an essential requirement for her brand.

Merch, art & accessories.

Young Athena’s brand must include various forms of her artistry and expand her product lines to create exceptional products that her fan base can consume and enjoy worldwide. This will empower her audience with her core message of “female empowerment music that all can take from”, making it an essential requirement for her brand.

Promo flyers & third-party uses of YA photography. 

To ensure that third-party suppliers maintain the brand’s look and feel, it is crucial to maintain consistency in the photographic style across all applications.

Promo flyers & third-party uses of YA photography.

To ensure that third-party suppliers maintain the brand’s look and feel, it is crucial to maintain consistency in the photographic style across all applications.

Promo flyers & third-party uses of YA photography.

To ensure that third-party suppliers maintain the brand’s look and feel, it is crucial to maintain consistency in the photographic style across all applications.

Live performances.

In the planning of live performances, it is crucial to consider how Young Athena’s visual identity can either introduce her to a new audience or reinforce her presence to a familiar one. In line with her sonic brand, Young Athena should introduce herself at the beginning of the performance and provide her social media handles and website at the end, regardless of the audience’s familiarity with her.

Live performances.

In the planning of live performances, it is crucial to consider how Young Athena’s visual identity can either introduce her to a new audience or reinforce her presence to a familiar one. In line with her sonic brand, Young Athena should introduce herself at the beginning of the performance and provide her social media handles and website at the end, regardless of the audience’s familiarity with her.

Live performances.

In the planning of live performances, it is crucial to consider how Young Athena’s visual identity can either introduce her to a new audience or reinforce her presence to a familiar one. In line with her sonic brand, Young Athena should introduce herself at the beginning of the performance and provide her social media handles and website at the end, regardless of the audience’s familiarity with her.

Brand collaborations.

For Young Athena’s brand to be effective, it should operate seamlessly across sponsorships, brand endorsements, and brand collaborations. An excellent example of this is the FEAR OF BLACK CLOTHING LONDON sports lux YA tracksuit collaboration, which showcases the brand in action.

Brand collaborations.

For Young Athena’s brand to be effective, it should operate seamlessly across sponsorships, brand endorsements, and brand collaborations. An excellent example of this is the FEAR OF BLACK CLOTHING LONDON sports lux YA tracksuit collaboration, which showcases the brand in action.

Brand collaborations.

For Young Athena’s brand to be effective, it should operate seamlessly across sponsorships, brand endorsements, and brand collaborations. An excellent example of this is the FEAR OF BLACK CLOTHING LONDON sports lux YA tracksuit collaboration, which showcases the brand in action.

Branded video content.

In order to distinguish Young Athena’s content from that of others, we make sure to prominently display the YA logo at the beginning and end of all videos, Live Sessions, You Inspire Me, music videos, and radio interviews that feature the Young Athena brand.

Branded video content.

In order to distinguish Young Athena’s content from that of others, we make sure to prominently display the YA logo at the beginning and end of all videos, Live Sessions, You Inspire Me, music videos, and radio interviews that feature the Young Athena brand.

​

Branded video content.

In order to distinguish Young Athena’s content from that of others, we make sure to prominently display the YA logo at the beginning and end of all videos, Live Sessions, You Inspire Me, music videos, and radio interviews that feature the Young Athena brand.

Future-proof.

To ensure that it can facilitate growth and diversify into various product lines that align with its core proposition, the Young Athena brand must be future-proof. The brand’s capacity to adapt to additional products that cater to Young Athena’s growing audience is exemplified in the cosmetics line below.

Future-proof.

To ensure that it can facilitate growth and diversify into various product lines that align with its core proposition, the Young Athena brand must be future-proof. The brand’s capacity to adapt to additional products that cater to Young Athena’s growing audience is exemplified in the cosmetics line below.

Future-proof.

To ensure that it can facilitate growth and diversify into various product lines that align with its core proposition, the Young Athena brand must be future-proof. The brand’s capacity to adapt to additional products that cater to Young Athena’s growing audience is exemplified in the cosmetics line below.