Virgin Media TWO.

When creating the Virgin Media TWO channel identity I had to ensure that the new mark had empathy with the rest of the family of marks, retain the Virgin Media infinity logo within the new mark and adhere to the channel attributes that are younger, aspirational dynamic provocative, brave, and bold.

Virgin Media TWO.

When creating the Virgin Media TWO channel identity I had to ensure that the new mark had empathy with the rest of the family of marks, retain the Virgin Media infinity logo within the new mark and adhere to the channel attributes that are younger, aspirational dynamic provocative, brave, and bold.

Virgin Media TWO.

When creating the Virgin Media TWO channel identity I had to ensure that the new mark had empathy with the rest of the family of marks, retain the Virgin Media infinity logo within the new mark and adhere to the channel attributes that are younger, aspirational dynamic provocative, brave, and bold.

Digital.

Onscreen considerations to ensure Virgin Media TWO logotype works in multiple digital environments, alongside channel ONE, THREE, NEWS, SPORT, and Player logotypes.

Digital.

Onscreen considerations to ensure Virgin Media TWO logotype works in multiple digital environments, alongside channel ONE, THREE, NEWS, SPORT, and Player logotypes.

Digital.

Onscreen considerations to ensure Virgin Media TWO logotype works in multiple digital environments, alongside channel ONE, THREE, NEWS, SPORT, and Player logotypes.

Logo & typeface.

Logo considerations: has to be bold, encapsulate Virgin Media’s infinity logo, stand alone, have televisual appeal to mass market, friendly with an approachable at the same time be strong and have the ability to work cross-platform retaining its integrity. Typefaces: clean, classic, clear communicator works onscreen and in print.

Logotype & typeface.

Logo considerations: has to be bold, encapsulate Virgin Media’s infinity logo, stand alone, have televisual appeal to mass market, friendly with an approachable at the same time be strong and have the ability to work cross-platform retaining its integrity. Typefaces: clean, classic, clear communicator works onscreen and in print.

Logotype & typeface.

Logotype considerations: has to be bold, encapsulate Virgin Media’s infinity logotype, stand alone, have televisual appeal to mass market, friendly with an approachable at the same time be strong and have the ability to work cross-platform retaining its integrity. Typefaces: clean, classic, clear communicator works onscreen and in print.

OSP (onscreen presentation).

Must embody Virgin Media’s brand feel, have a televisual attitude in its expression onscreen and be designed to work across all in house technical specifications for playout and production systems.

OSP (onscreen presentation).

Must embody Virgin Media’s brand feel, have a televisual attitude in its expression onscreen and be designed to work across all in house technical specifications for playout and production systems.

OSP (onscreen presentation).

Must embody Virgin Media’s brand feel, have a televisual attitude in its expression onscreen and be designed to work across all in house technical specifications for playout and production systems.

Ident.

A portal bringing the viewers fantastic viewing experiences through the Virgin Media TWO mark. Below are mood frames for brand direction.

Ident.

A portal bringing the viewers fantastic viewing experiences through the Virgin Media TWO mark. Below are mood frames for brand direction.

Idents.

A portal bringing the viewers fantastic viewing experiences through the Virgin Media TWO mark. Below are mood frames for brand direction.

Print media.

The brand must add value to print campaigns and accessories ensuring that the logotype ‘ONE’ and Virgin Media Infinity logotypes are legible at all times.

Print media.

The brand must add value to print campaigns and accessories ensuring that the logotype ‘ONE’ and Virgin Media Infinity logotypes are legible at all times.

Print media.

The brand must add value to print campaigns and accessories ensuring that the logotype ‘ONE’ and Virgin Media Infinity logotypes are legible at all times.