Virgin Media NEWS.

A reliable trusted voice embedded within the fabric of the Irish public, TV3 Groups’ 3News transformation to Virgin Media NEWS had to be treated forensically ensuring every detail was considered to add to the credibility and trust worthiness of this Irish institution. Its was a bold ambitious endeavour that had to consider all three channels plus Sport and Player logotypes. With a depth of knowledge and experience in both TV brand identity and Virgin Media’s world-renowned brand I embraced the challenge.

Virgin Media NEWS.

A reliable trusted voice embedded within the fabric of the Irish public, TV3 Groups’ 3News transformation to Virgin Media NEWS had to be treated forensically ensuring every detail was considered to add to the credibility and trust worthiness of this Irish institution. Its was a bold ambitious endeavour that had to consider all three channels plus Sport and Player logotypes. With a depth of knowledge and experience in both TV brand identity and Virgin Media’s world-renowned brand I embraced the challenge.

Virgin Media NEWS.

A reliable trusted voice embedded within the fabric of the Irish public, TV3 Groups’ 3News transformation to Virgin Media NEWS had to be treated forensically ensuring every detail was considered to add to the credibility and trust worthiness of this Irish institution. Its was a bold ambitious endeavour that had to consider all three channels plus Sport and Player logotypes. With a depth of knowledge and experience in both TV brand identity and Virgin Media’s world-renowned brand I embraced the challenge.

Digital.

Onscreen considerations to ensure Virgin Media NEWS logotype works in multiple digital environments, alongside channel ONE, TWO, THREE, SPORT, and Player logotypes.

Digital.

Onscreen considerations to ensure Virgin Media NEWS logotype works in multiple digital environments, alongside channel ONE, TWO, THREE, SPORT, and Player logotypes.

Digital.

Onscreen considerations to ensure Virgin Media NEWS logotype works in multiple digital environments, alongside channel ONE, TWO, THREE, SPORT, and Player logotypes.

Logo & typeface.

Logo considerations: has to be bold, encapsulate Virgin Media’s infinity logo, stand alone, have televisual appeal to mass market, friendly with an approachable at the same time be strong and have the ability to work cross-platform retaining its integrity. Typefaces: clean, classic, clear communicator works onscreen and in print.

Logotype & typeface.

Logo considerations: has to be bold, encapsulate Virgin Media’s infinity logo, stand alone, have televisual appeal to mass market, friendly with an approachable at the same time be strong and have the ability to work cross-platform retaining its integrity. Typefaces: clean, classic, clear communicator works onscreen and in print.

Logotype & typeface.

Logotype considerations: has to be bold, encapsulate Virgin Media’s infinity logotype, stand alone, have televisual appeal to mass market, friendly with an approachable at the same time be strong and have the ability to work cross-platform retaining its integrity. Typefaces: clean, classic, clear communicator works onscreen and in print.

OSP (onscreen presentation).

Must embody Virgin Media’s brand feel, have a televisual attitude in its expression onscreen and be designed to work across all in house technical specifications for playout and production systems.

OSP (onscreen presentation).

Must embody Virgin Media’s brand feel, have a televisual attitude in its expression onscreen and be designed to work across all in house technical specifications for playout and production systems.

OSP (onscreen presentation).

Must embody Virgin Media’s brand feel, have a televisual attitude in its expression onscreen and be designed to work across all in house technical specifications for playout and production systems.

Titles.

The opening sequence reflects the dynamic nature of News. We created a technological environment housing screens that are up dateable by the client to reflect the biggest breaking stories of the time. This makes the opening sequence truly dynamic, I believe at the time of this creation it was a first in dynamic News opening sequences.

Titles.

The opening sequence reflects the dynamic nature of News. We created a technological environment housing screens that are up dateable by the client to reflect the biggest breaking stories of the time. This makes the opening sequence truly dynamic, I believe at the time of this creation it was a first in dynamic News opening sequences.

Titles.

The opening sequence reflects the dynamic nature of News. We created a technological environment housing screens that are up dateable by the client to reflect the biggest breaking stories of the time. This makes the opening sequence truly dynamic, I believe at the time of this creation it was a first in dynamic News opening sequences.