Concept, name, brand identity, digital, print, signage, uniform, products, the entire ecosystem.

As a creative director with roots as a designer, there’s nothing more thrilling than creating a project from scratch, which is why I was ecstatic to have the opportunity to design a Jamaican British fast food restaurant that reflected my cultural heritage. The name I chose for the restaurant, “Likkle More,” is a playful nod to Jamaican Patois, where it means “see you later.” But it also serves as a brand promise to the customers, and a standard for the staff to always go above and beyond in providing exceptional service.

Concept, name, brand identity, digital, print, signage, uniform, products, the entire ecosystem.

As a creative director with roots as a designer, there’s nothing more thrilling than creating a project from scratch, which is why I was ecstatic to have the opportunity to design a Jamaican British fast food restaurant that reflected my cultural heritage. The name I chose for the restaurant, “Likkle More,” is a playful nod to Jamaican Patois, where it means “see you later.” But it also serves as a brand promise to the customers, and a standard for the staff to always go above and beyond in providing exceptional service.

Concept, name, brand identity, digital, print, signage, uniform, products, the entire ecosystem.

As a creative director with roots as a designer, there’s nothing more thrilling than creating a project from scratch, which is why I was ecstatic to have the opportunity to design a Jamaican British fast food restaurant that reflected my cultural heritage. The name I chose for the restaurant, “Likkle More,” is a playful nod to Jamaican Patois, where it means “see you later.” But it also serves as a brand promise to the customers, and a standard for the staff to always go above and beyond in providing exceptional service.

Logotype, typeface & colour palette.

Logotype considerations: has to be friendly, reflect Jamaica cuisine, appeal within the Resturant market, approachable and have the ability to work cross-platform retaining its integrity. Typefaces: flowing, hand made, natural, clear communicator works onscreen, print, physical world and glass. An army of typefaces are required to communicate different messages. Palette: Reflect Jamaican heritage.

Logotype, typeface & colour palette.

Logotype considerations: has to be friendly, reflect Jamaica cuisine, appeal within the Resturant market, approachable and have the ability to work cross-platform retaining its integrity. Typefaces: flowing, hand made, natural, clear communicator works onscreen, print, physical world and glass. An army of typefaces are required to communicate different messages. Palette: Reflect Jamaican heritage.

Logotype, typeface & colour palette.

Logotype considerations: has to be friendly, reflect Jamaica cuisine, appeal within the Resturant market, approachable and have the ability to work cross-platform retaining its integrity. Typefaces: flowing, hand made, natural, clear communicator works onscreen, print, physical world and glass. An army of typefaces are required to communicate different messages. Palette: Reflect Jamaican heritage.

Restaurant exterior & interior.

When creating the shop front and interior of the Restaurant, we prioritised words such as efficient, organised, inviting, open, trustworthy, and cool to ensure that it would appeal to the general public. We understood that capturing the unique blend of Jamaican spirit and Britishness was essential in making this unprecedented venture a success. This is by far the coolest restaurant we town and that’s how I approached it.

Restaurant exterior & interior.

When creating the shop front and interior of the Restaurant, we prioritised words such as efficient, organised, inviting, open, trustworthy, and cool to ensure that it would appeal to the general public. We understood that capturing the unique blend of Jamaican spirit and Britishness was essential in making this unprecedented venture a success. This is by far the coolest restaurant we town and that’s how I approached it.

Restaurant exterior & interior.

When creating the shop front and interior of the Restaurant, we prioritised words such as efficient, organised, inviting, open, trustworthy, and cool to ensure that it would appeal to the general public. We understood that capturing the unique blend of Jamaican spirit and Britishness was essential in making this unprecedented venture a success. This is by far the coolest restaurant we town and that’s how I approached it.

Uniform.

Jamaican fast food restaurants are often known for their blunt approach with customers and frequent shortages of menu items. However, the uniform of the Likkle More staff reflects a departure from this stereotype, presenting a polished team dedicated to providing customers with exceptional service in both their appearance and behavior, as well as serving mouth-watering food.

Uniform.

Jamaican fast food restaurants are often known for their blunt approach with customers and frequent shortages of menu items. However, the uniform of the Likkle More staff reflects a departure from this stereotype, presenting a polished team dedicated to providing customers with exceptional service in both their appearance and behavior, as well as serving mouth-watering food.

Uniform.

Jamaican fast food restaurants are often known for their blunt approach with customers and frequent shortages of menu items. However, the uniform of the Likkle More staff reflects a departure from this stereotype, presenting a polished team dedicated to providing customers with exceptional service in both their appearance and behavior, as well as serving mouth-watering food.

Digital.

Onscreen considerations: ensure Likkle More’s photography tantalise taste buds, clear menu offering and user friendly UI.

Digital.

Onscreen considerations: ensure Likkle More’s photography tantalise taste buds, clear menu offering and user friendly UI.

Digital.

Onscreen considerations: ensure Likkle More’s photography tantalise taste buds, clear menu offering and user friendly UI.

Print & packaging & label design.

The brand must add value to print campaigns and accessories ensuring that the logotype ‘SOUL FOOD’ logotype is legible at all times.

Print & packaging & label design.

The brand must add value to print campaigns and accessories ensuring that the logotype ‘SOUL FOOD’ logotype is legible at all times.

Print & packaging & label design.

The brand must add value to print campaigns and accessories ensuring that the ‘Likkle More’ logotype is legible at all times.

Adverts.

The brand must add value to print campaigns and accessories ensuring that the logotype ‘Likkle More’ is legible at all times and delivering or book marking the communication.

Adverts.

The brand must add value to print campaigns and accessories ensuring that the logotype ‘Likkle More’ is legible at all times and delivering or book marking the communication.

Adverts.

The brand must add value to print campaigns and accessories ensuring that the logotype ‘Likkle More’ is legible at all times and delivering or book marking the communication.