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Turning Irelands’ TV3 into Virgin Media ONE.

With firm roots in Ireland and a loyal audience, TV3 Group’s transformation to Virgin Media Television was a bold ambitious endeavour. All three channels were up for rebranding with the flagship channel 3 renamed as Virgin Media ONE. With a depth of knowledge and experience in both brand identity and Virgin Media’s world-renowned brand I embraced the challenge creatively directing the entire process.

Turning Irelands’ TV3 into Virgin Media ONE. 

With firm roots in Ireland and a loyal audience, TV3 Group’s transformation to Virgin Media Television was a bold ambitious endeavour. All three channels were up for rebranding with the flagship channel 3 renamed as Virgin Media ONE. With a depth of knowledge and experience in both brand identity and Virgin Media’s world-renowned brand I embraced the challenge creatively directing the entire process.

Turning Irelands’ TV3 into Virgin Media ONE.  

With firm roots in Ireland and a loyal audience, TV3 Group’s transformation to Virgin Media Television was a bold ambitious endeavour. All three channels were up for rebranding with the flagship channel TV3 renamed as Virgin Media ONE. With a depth of knowledge and experience in both brand identity and Virgin Media’s world-renowned brand I embraced the challenge creatively directing the entire process.

Logo & typeface. 

Logo considerations: has to be bold, encapsulate Virgin Media’s infinity logo, stand alone, have televisual appeal to mass market, friendly with an approachable at the same time be strong and have the ability to work cross-platform retaining its integrity. Typefaces: clean, classic, clear communicator works onscreen and in print.

Logotype & typeface.

Logo considerations: has to be bold, encapsulate Virgin Media’s infinity logo, stand alone, have televisual appeal to mass market, friendly with an approachable at the same time be strong and have the ability to work cross-platform retaining its integrity. Typefaces: clean, classic, clear communicator works onscreen and in print.

Logotype & typeface.

Logotype considerations: has to be bold, encapsulate Virgin Media’s infinity logotype, stand alone, have televisual appeal to mass market, friendly with an approachable at the same time be strong and have the ability to work cross-platform retaining its integrity. Typefaces: clean, classic, clear communicator works onscreen and in print.

OSP (onscreen presentation). 

Must embody Virgin Media’s brand feel, have a televisual attitude in its expression onscreen and be designed to work across all in house technical specifications for playout and production systems.

OSP (onscreen presentation).

Must embody Virgin Media’s brand feel, have a televisual attitude in its expression onscreen and be designed to work across all in house technical specifications for playout and production systems.

OSP (onscreen presentation).

Must embody Virgin Media’s brand feel, have a televisual attitude in its expression onscreen and be designed to work across all in house technical specifications for playout and production systems.

Digital & print media. 

Brand must add value to print campaigns and accessories.

Digital & print media.

Brand must add value to print campaigns and accessories.

Digital & print media.

Brand must add value to print campaigns and accessories.

Ident. 

Emphasize the logotype mark at the heart of the story establishing the brand to new audience.

Ident.

Emphasize the logotype mark at the heart of the story establishing the brand to new audience.

Idents.

Emphasize the logotype mark at the heart of the story telling establishing the brand identity.

 

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