Virgin Media THREE.

When creating the Virgin Media THREE channel identity I had to ensure that the new mark had empathy with the rest of the family of marks, retain the Virgin Media infinity logo within the new mark and adhere to the channel attributes that are older, predictable, heavy viewers, soft factual, travel weather, guilty pleasure, female (ABC1).

Virgin Media THREE.

When creating the Virgin Media THREE channel identity I had to ensure that the new mark had empathy with the rest of the family of marks, retain the Virgin Media infinity logo within the new mark and adhere to the channel attributes that are older, predictable, heavy viewers, soft factual, travel weather, guilty pleasure, female (ABC1).

Virgin Media THREE.

When creating the Virgin Media THREE channel identity I had to ensure that the new mark had empathy with the rest of the family of marks, retain the Virgin Media infinity logo within the new mark and adhere to the channel attributes that are older, predictable, heavy viewers, soft factual, travel weather, guilty pleasure, female (ABC1).

Digital.

Onscreen considerations to ensure Virgin Media THREE logotype works in multiple digital environments, alongside channel ONE, TWO, NEWS, SPORT, and Player logotypes.

Digital.

Onscreen considerations to ensure Virgin Media THREE logotype works in multiple digital environments, alongside channel ONE, TWO, NEWS, SPORT, and Player logotypes.

Digital.

Onscreen considerations to ensure Virgin Media THREE logotype works in multiple digital environments, alongside channel ONE, TWO, NEWS, SPORT, and Player logotypes.

Logo & typeface.

Logotype considerations: has to be bold, encapsulate Virgin Media’s infinity logotype, stand-alone, have televisual appeal to the mass market, friendly with and approachable at the same time be strong and have the ability to work cross-platform retaining its integrity. Typefaces: clean, classic, clear communicator works onscreen and in print.

Logotype & typeface.

Logotype considerations: has to be bold, encapsulate Virgin Media’s infinity logotype, stand-alone, have televisual appeal to the mass market, friendly with and approachable at the same time be strong and have the ability to work cross-platform retaining its integrity. Typefaces: clean, classic, clear communicator works onscreen and in print.

Logotype & typeface.

Logotype considerations: has to be bold, encapsulate Virgin Media’s infinity logotype, stand-alone, have televisual appeal to the mass market, friendly with and approachable at the same time be strong and have the ability to work cross-platform retaining its integrity. Typefaces: clean, classic, clear communicator works onscreen and in print.

OSP (onscreen presentation).

Must embody Virgin Media’s brand feel, have a televisual attitude in its expression onscreen and be designed to work across all in house technical specifications for playout and production systems.

OSP (onscreen presentation).

Must embody Virgin Media’s brand feel, have a televisual attitude in its expression onscreen and be designed to work across all in house technical specifications for playout and production systems.

OSP (onscreen presentation).

Must embody Virgin Media’s brand feel, have a televisual attitude in its expression onscreen and be designed to work across all in house technical specifications for playout and production systems.

Ident.

Place content central to the logotype consistently highlighting hero moments. The brand identity onscreen delivers an emotive connection with the audience to the content. Below are mood frames for animation and advertising agencies. Below are mood frames for brand direction.

Ident.

Place content central to the logotype consistently highlighting hero moments. The brand identity onscreen delivers an emotive connection with the audience to the content. Below are mood frames for animation and advertising agencies. Below are mood frames for brand direction.

Idents.

Place content central to the logotype consistently highlighting hero moments. The brand identity onscreen delivers an emotive connection with the audience to the content. Below are mood frames for animation and advertising agencies. Below are mood frames for brand direction.