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Channel 3 re-brand to Virgin Media ONE.

Being firmly rooted in the consciousness of the Irish public, TV3 Group’s transformation to Virgin Media Television was a bold ambitious endeavour that had to be handled with care. We had to consider all three channels plus News Sport and Player when rebranding the flagship Channel 3 to Virgin Media ONE. With a depth of knowledge and experience in both TV brand identity and Virgin Media’s world-renowned brand I embraced the challenge creatively directing the entire process.

Channel 3 re-brand to Virgin Media ONE.

Being firmly rooted in the consciousness of the Irish public, TV3 Group’s transformation to Virgin Media Television was a bold ambitious endeavour that had to be handled with care. We had to consider all three channels plus News Sport and Player when rebranding the flagship Channel 3 to Virgin Media ONE. With a depth of knowledge and experience in both TV brand identity and Virgin Media’s world-renowned brand I embraced the challenge creatively directing the entire process.

Channel 3 re-brand to Virgin Media ONE.

Being firmly rooted in the consciousness of the Irish public, TV3 Group’s transformation to Virgin Media Television was a bold ambitious endeavour that had to be handled with care. We had to consider all three channels plus News Sport and Player when rebranding the flagship Channel 3 to Virgin Media ONE. With a depth of knowledge and experience in both TV brand identity and Virgin Media’s world-renowned brand I embraced the challenge creatively directing the entire process.

Digital. 

Onscreen considerations to ensure Virgin Media ONE logotype works in multiple digital environments, alongside channel TWO, THREE, NEWS, SPORT, and Player logotypes.

Digital.

Onscreen considerations to ensure Virgin Media ONE logotype works in multiple digital environments, alongside channel TWO, THREE, NEWS, SPORT, and Player logotypes.

Digital.

Onscreen considerations to ensure Virgin Media ONE logotype works in multiple digital environments, alongside channel TWO, THREE, NEWS, SPORT, and Player logotypes.

Logo & typeface. 

Logo considerations: has to be bold, encapsulate Virgin Media’s infinity logo, stand alone, have televisual appeal to mass market, friendly with an approachable at the same time be strong and have the ability to work cross-platform retaining its integrity. Typefaces: clean, classic, clear communicator works onscreen and in print.

Logotype & typeface.

Logo considerations: has to be bold, encapsulate Virgin Media’s infinity logo, stand alone, have televisual appeal to mass market, friendly with an approachable at the same time be strong and have the ability to work cross-platform retaining its integrity. Typefaces: clean, classic, clear communicator works onscreen and in print.

Logotype & typeface.

Logotype considerations: has to be bold, encapsulate Virgin Media’s infinity logotype, stand alone, have televisual appeal to mass market, friendly with an approachable at the same time be strong and have the ability to work cross-platform retaining its integrity. Typefaces: clean, classic, clear communicator works onscreen and in print.

OSP (onscreen presentation). 

Must embody Virgin Media’s brand feel, have a televisual attitude in its expression onscreen and be designed to work across all in house technical specifications for playout and production systems.

OSP (onscreen presentation).

Must embody Virgin Media’s brand feel, have a televisual attitude in its expression onscreen and be designed to work across all in house technical specifications for playout and production systems.

OSP (onscreen presentation).

Must embody Virgin Media’s brand feel, have a televisual attitude in its expression onscreen and be designed to work across all in house technical specifications for playout and production systems.

Print media. 

The brand must add value to print campaigns and accessories ensuring that the logotype ‘ONE’ and Virgin Media Infinity logotypes are legible at all times.

Print media.

The brand must add value to print campaigns and accessories ensuring that the logotype ‘ONE’ and Virgin Media Infinity logotypes are legible at all times.

Print media.

The brand must add value to print campaigns and accessories ensuring that the logotype ‘ONE’ and Virgin Media Infinity logotypes are legible at all times.

Ident. 

Place the logotype at the heart of the story telling consistently to establish the brand identity onscreen delivering an emotive connection with the audience. Below are mood frames for animation and advertising agencies.

Ident.

Place the logotype at the heart of the story telling consistently to establish the brand identity onscreen delivering an emotive connection with the audience. Below are mood frames for animation and advertising agencies.

Idents.

Place the logotype at the heart of the story telling consistently to establish the brand identity onscreen delivering an emotive connection with the audience. Below are mood frames for animation and advertising agencies.